Ausbuy

SPC Ardmona

August 4th, 2008

We are pleased to notice the recent change in the ownership of the parent of SPC Ardmona - i.e. Coca Cola Amatil Ltd. The reduced shareholding of Coca Cola means that they can no longer exercise effective control. Under these circumstances we have no hestitation in supporting SPC Ardmona products as Australian owned and made.

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1. Go Ed..

   The comments here by free_enterprise border on the ludicrous.

   For example: “Buying Australian doesn’t actually give Australian companies a competitive advantage - it just compensates for a lack of competitiveness”

   Rubbish. Anything that increases a company’s sales will give it an advantage, regardless of how efficient the company is at producing and marketing it’s product. Competitive is not the same as cheap.

   Coke still sells well despite being more expensive than generic colas. Why? Because people identify with the brand. There’s nothing particularly rational about the decision to buy Coke over Home Brand Cola, but plenty still do. Is Coke competitive? Of course.

   So if people decide to buy Australian Made / Australian Owned, they’re exercising a choice based on their own tastes and opinions. Just like the Coke buyers. But with something a bit more sophisticated than a jingle (life goes better with..) informing their choice. Good on them.

   Without appropriate labelling laws - enforced by Government - exercising this choice can be hindered by misleading labeling.

   .

   Comment by jingelic — August 19, 2008 @ 11:36 am

2. I think this illustrates how ineffective a buying Australian policy amongst the public is on it’s own. Buying Australian doesn’t actually give Australian companies a competitive advantage - it just compensates for a lack of competitiveness.

   Companies will go back and forth over the “Australian Oned” line according to what happens in the market place. Buyers meanwhile must search for and use only Australian products, whether they prefer them or not. It is increasingly harder to even find a particular product made by an Australian company.

   My basic solution is to keep the governemt out of business and business out of the government. Talk to any businessman and you will find out what a hinderance government regulations, fees and taxes are to his ability to succeed. Many people who otherwise would never even make the attempt because of how complicated and obstructive it is.

   Editorial Comment
   Our readers are entitled to their opinion and will be published.

   For the record, Ausbuy does not advocate inferior products and Australian companies can and are competitive. Businessmen would prefer a nil tax regime but want services provided by Government. Most of the taxes and charges paid are paid by individuals with a lesser amount paid by business. Moral is nobody likes paying tax and each group will lobby for their own taxes to be cut.

   Comment by free_enterprise — August 9, 2008 @ 11:20 am

3. I’m so glad this has happened. It’s so hard to buy canned fruit in a supermarket now. Just finding the “Grown in Australia” on the can is hard enough!

   Comment by Serenity_Gate — August 4, 2008 @ 3:12 pm

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