Ausbuy

Foreign Company Tricks

July 22nd, 2007

Foreign Companies will display the map of Australia, the Australian flag, a kangaroo, koala, a swagman, anything that is uniquely Australian to get you to believe that the product you are buying is Australian owned when it isn’t.

The following companies are FOREIGN owned

• Tip Top Bread - map of Australian on packaging - UK
• Billy Tea - features a swagman - UK
• Lactose Camembert Cheese - Australian flag on packaging - France
• Swan Lager - West Australian emblem - Japan
• Kangaroo Matches - kangaroo printed - Sweden
• Koala Matches - koala printed - Indonesia
• Heinz Products - map of Australia in circle - USA
• Safcol Tuna - “South Australian born & bred” - Malaysia

Ausbuy is very concerned at foreign owned companies implying they are Australian through their advertising and branding, fooling consumers into believing they are investing their money back in to Australia.

Ausbuy has often asked the ACCC to investigate foreign companies making false claims to be Australian on their packaging and signage. The ACCC has never considered this an important issue and has ignored Ausbuy’s pleas to put a stop to this practice. Almost every week we read ACCC reports outlining their terms to small Australian owned companies. Yet on this important issue of foreign companies trying to sell themselves as Australian, the ACCC fails to act.

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